The Colourful Journey of Solena: Affordable Style and Self-Expression

January 23, 2024 3 min read

The Colourful Journey of Solena: Affordable Style and Self-Expression

The Solena Story: A Colourful Journey Continues

In April 2023, Solena flung open its doors, and welcomed the citizens and visitors of Saundersfoot to a boutique where colour meets style, and affordable doesn’t mean boring.

It all began with the vision of Carly Odley. As an experienced style coach and personal stylist, Carly noticed a common thread among the women she helped: the search for vibrant, expressive, and affordable fashion pieces that stood out from monotonous high street offerings.

No one wants a wardrobe that’s a carbon copy of everyone else's. Style is personal, and your clothing should reflect your unique personality, be a canvas for you to express your individuality, and stand out in a sea of sameness. Carly’s clients craved colour, uniqueness, and a way to express their individuality without breaking the bank.

Frustrated at the lack of distinctive choices on the high street, Carly took the plunge and opened Solena, a boutique that champions colour and personal style without the premium price tag.

Less than a year later, Solena has welcomed countless visitors through its doors. Together, we've shared laughter and stories, experienced the thrill of finding the perfect fit, and the honesty of leaving behind what doesn't work. Solena has become more than just a shop – it's a gathering place where passion for fashion and community intertwine. 

“I love colour, I love community, and I love our customers. I hope that in Solena, everyone feels welcome and inspired to express their unique style personality.” - Carly Odley, founder

Our colourful journey continues, with exciting plans for the future. We’ll be welcoming you to in-store styling events, and extending our collection with some stunning new ranges, so watch this space!

In the meantime, let's take a moment to shine the spotlight on three of our most colourful bestsellers—basics that have become absolute essentials for our style-savvy customers.

The Classic Tunic

Jumper with zip at the front on an angle. Stylish and comfortable clothes from Solena.

The Classic Solena Tunic brings a burst of vibrant colour into every wardrobe, available in a spectrum of shades, from earthy greens to vivacious violets. This is a piece designed to flatter all figures, effortlessly combining comfort with style. What sets this tunic apart is its versatile zip feature, allowing you to transform it from a cosy high neck to a daring plunge, perfect for any occasion. Whether you're headed out for a casual coffee date or an unexpected evening out with friends, this tunic adapts to your style needs with ease.

The Signature Satchel (Laurie)

Laurie Bag with over the shoulder strap in blue.

You’ll turn heads with this Signature Satchel in eye-catching ocean blue that makes any outfit pop. 

Featuring an elegant chain link for a touch of sophistication, and a woven long handle for practicality and style, the chic silhouette makes this piece a fashion statement that carries an aura of sophistication.

The Plaid Scarf (Coral)

Plaid Coral Scarf from Solena Style Store

The Solena Statement Scarf, with its soft, warm fabric, is a luxurious and practical accessory. Its vibrant plaid pattern easily complements any outfit. The long fringe adds a subtle flair, and it pairs exceptionally well with denim, creating a relaxed yet effortlessly stylish look.

As Solena progresses into another year of fashion-forward thinking, we invite you to be part of our story. Bring colour into your life, let your wardrobe be a canvas, and remember that in the world of style, there are no rules—only endless possibilities for self-expression.

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